CBIM2024 is delighted to announce that Lisa Scheer will hold a key note speach of the CBIM2024 annual conference June 12-14 2024 at Graz. Lisa currently is currently Professor of Strategic Business-to-Business Management at the University of Graz and held the Emma S. Hibbs Distinguished Professor & Professor of Marketing at the University of Missouri. She is a chosen 2024 fellow of the American Marketing Association, area editor of the @Journal of the Academy of Marketing Science, the IJRM - International Journal of Research in Marketing, and the Journal of Retailing.
