Keynote Speakers

Thomas Ritter, Professor of Market Strategy and Business Development at Copenhagen Business School

Thomas is Professor of Market Strategy and Business Development at Copenhagen Business School. His main research interest is in firms’ commercial competence, i.e. the way firms earn profits. At CIBM he will talk about AI in B2B marketing: Artificial or real stupidity?

CBIM2024 is delighted to announce that Lisa Scheer and Thomas Ritter will hold keynote speeches of the CBIM2024 annual conference June 12-14 2024 at Graz.

Lisa Scheer, Professor of Strategic Business-to-Business Management at the University of Graz  

Lisa currently is currently Professor of Strategic Business-to-Business Management at the University of Graz and held the Emma S. Hibbs Distinguished Professor & Professor of Marketing at the University of Missouri. She is a chosen 2024 fellow of the American Marketing Association, area editor of the Journal of the Academy of Marketing Science, the IJRM - International Journal of Research in Marketing, and the Journal of Retailing. She will talk about Researcher Bias in B2B Marketing research.